The Same Work. Half the Hours. A Different Business.
· 3 min read
A software company was selling build capacity while its clients had started buying outcomes. What two days and a stack of machine-assembled research changed.
Writing on AI, decisions, and the way organisations actually think.
· 3 min read
A software company was selling build capacity while its clients had started buying outcomes. What two days and a stack of machine-assembled research changed.
· 3 min read
Pet insurance, Europe. Four companies, one synthetic market, 120 scored opportunities — and not a single data-sharing agreement signed first.
· 2 min read
Many organisations are building an AI strategy. That’s the category error.
· 3 min read
A data layer tells you what happened. A cognitive architecture works out what should happen next. Most AI budgets get spent on the wrong tense.
· 2 min read
The wall isn't the AI model. It's everything wrapped around it.
· 5 min read
The strategic questions you can't answer one tender at a time — and what a quarter of South African procurement data reveals.
· 3 min read
AI agents inherit the software. They do not inherit the context.
· 2 min read
The bottleneck was never technology. It was thinking.
· 2 min read
AI won't replace people, but people who use AI will replace people who don't.