- Feb 21
- 2 min read

On a crisp February morning in Johannesburg, I sat across from the chief information officer of a global consumer goods company, watching her wrestle with a peculiarly modern dilemma. Her company, with tens of thousands of employees spread across continents, faced what she called "the paralysis of possibility." Every division wanted their own AI chatbot. Everyone had ideas. The problem wasn't capability—it was execution.
"We're not going to replace people," she told me, leaning back in her chair, sunlight streaming through the floor-to-ceiling windows of her corner office. "But if our people aren't using AI and our competitors' people are using AI, we will struggle to stay competitive." She paused, considering the weight of her words. "That's just where we are."
Where we are, indeed. The democratization of artificial intelligence has created a curious equality: nearly anyone can access these tools. ChatGPT, Claude, Gemini—they're all there, waiting. The differentiation now lies not in who has access, but in who will actually do something with it.
This shift recalls the early days of the internet, when companies debated whether to build websites, or the dawn of social media, when businesses questioned the value of Twitter accounts. Today, those debates seem quaint. Tomorrow, our handwringing about AI implementation may seem equally antiquated.
Consider the sales team at a prominent global IT services firm, which recently deployed an AI system that maps customer pain points to solutions, identifies white space opportunities, and provides strategic recommendations for enterprise engagements. The system wasn't perfect at launch. It still isn't. But while their competitors were still drafting AI governance frameworks, they were learning, iterating, improving.
The irony is rich: in our pursuit of perfect implementation, we risk perfect irrelevance. The technology is already transformative. It will only become more so. The question facing every organization isn't whether to embrace AI-driven execution, but whether they'll do so while it still matters.
As I left the CIO's office that morning, she shared one final observation. "You know what they say," she mused, "AI won't replace people, but people who use AI will replace people who don't." In the end, it really is that simple.

