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The Most Dangerous Assumption in Business Right Now Will Not Be Found in Your Board Pack
PART 1 The SaaSpocalypse of February 2026 wiped out $285 billion in market value in a matter of weeks. Every headline blamed the death of the per-seat licence. Every analyst pointed to AI agents replacing human users. Every SaaS vendor scrambled to repackage their product for an agentic world. Nobody asked the more important question. What were we actually trying to accomplish with all of this software in the first place? Because here is the uncomfortable truth that no consul
Mar 163 min read
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